Year-Round Jobs

Year-Round Jobs

Cedar Point is a drug-free workplace and performs pre-employment substance abuse testing and background checks and is an EEOC employer

Job Postings

Cedar Point is looking for experienced Consumer Marketing Manager to work at The Roller Coaster Capital of the World®. We want to add you to our dynamic Marketing Team! We want you to be part of the FUN! Along with medical, dental and vision benefits, we offer a retirement savings plan with company match, life and accident insurance and a dynamic working environment. Other benefits include park admission, discounts at Cedar Point stores and restaurants, additional courtesy tickets and family passes for your immediate family, and significantly discounted extended family passes. Family passes are equivalent to a Platinum pass and can be also used at our sister Cedar Fair parks.

Responsible for leading all paid consumer marketing efforts including mass advertising, online promotions, retail and local partnerships, TV/radio promotions, season pass, CRM and email marketing to achieve annual park and resort attendance and revenue goals. Develops annual integrated marketing communications plans for Cedar Point, Soak City & Wildwater Kingdom theme and water parks, Cedar Point Resorts, external restaurants and marinas. Serves as brand manager for all marketing communications, working with the VP, to manage the agency of record as well as internal/external design resources across all paid consumer channels. Maintains overall all consumer pricing and promotional offers, attendance and expense budgets for the division. All guest facing collateral and in park marketing efforts for all Cedar Point properties managed under his/her direction. Manages 4 fulltime employees plus seasonal staff.


Essential Duties and Responsibilities

  • Oversees all revenue and attendance for consumer-purchased ticket and pass products for Cedar Point theme park, Soak City, Cedar Point Resorts and Wildwater Kingdom water park including general park admission, online advance sales, mass retailer ticket/gift cards, discount coupon programs, season pass and resort tickets and packages.
  • Develops annual integrated communications plans for Cedar Point theme park, Soak City, Cedar Point Resorts and Wildwater Kingdom water park to achieve annual revenue, attendance and room night goals.
  • Develops the parks’ business objectives, goals and marketing needs for key programs and campaigns that cross multiple Consumer paid, earned and owned marketing channels as part of the Corporate Marketing communications process.
  • Analyzes Consumer Marketing sales performance on a weekly basis, using data to identify business trends to accurately forecast results and recommend reactive and proactive in-season marketing tactics.
  • Park liaison for any Consumer insights/brand tracking, demographic or guest satisfaction research.
  • Day-to-day advertising agency management for Cedar Point, Soak City, WildWater Kingdom & Cedar Point Resorts creative, media planning, execution and advertising effectiveness/metrics.
  • Directs internal and external design resources for local advertising and in house production needs; provides creative direction and approvals; assists with copywriting when needed. Supervises all print collateral and in park/resort signage creative development and production.
  • Serves as brand manager for the Marketing division for all paid, earned, owned and sales channels to assure brand standards and messaging are being used consistently and effectively.
  • Park representative and liaison for all local, regional and state tourism marketing and advertising opportunities as well as local market partnerships with other entertainment attractions, teams and venues.
  • Oversees all ancillary marketing efforts for WildWater Kingdom, Castaway Bay, outside restaurants, marinas and HR recruitment, season pass and promotions areas.
  • Responsible for maintaining and communicating annual pricing, promotional offers and operational calendars for Marketing Division.
  • Responsible for developing and overseeing Consumer Marketing expense budget as well as Marketing divisional rollup.
  • Performs other duties as may be assigned by the Vice President of Marketing.
  • Adheres to and enforces all Cedar Fair and specific Park policies and procedures, including safety, attendance and EEO policies, and demonstrates commitment to customer service in all aspects of employment.

Qualifications

  • Bachelor’s Degree in Marketing. Liberal Arts or related course of study, or equivalent work experience.
  • 5 - 7 years professional related experience in marketing large venue, amusement parks, or hospitality industries.
  • Previous supervisory experience desired.
  • High degree of professionalism. Demonstrated ability to work independently with minimum supervision and deliver against set goals.
  • Strong time and project management skills and experience. Exceptional communication and presentation skills.
  • Strong strategic planning skills and advertising knowledge with creative and brand management experience
  • Above average knowledge of Microsoft Word, Excel, PowerPoint and Outlook; familiarity with Adobe Photoshop and Illustrator software.
  • Ability to read, write, speak and understand English at a level sufficient to conduct employee meetings; provide detailed direction to staff, guests, and vendors; and write policies, procedures, reports and other business related documents and correspondence.
  • Ability to pass a mandatory or random drug test, per Company policy, unless prohibited by federal, state or provincial law.
  • Ability to pass a background check, which may include, but is not limited to, credit, criminal, DMV, previous employment, education and personal references, per Company policy, unless prohibited by federal, state, or provincial law.
  • Must meet all Cedar Fair professional grooming standards. Must be able to adhere to department scheduling requirements including weekends and holidays, as required

Additional Information

  • Reports to: Vice President – Marketing
  • Status: Fulltime Exempt
  • Application is due June 10, 2015 or until position is filled
  • Cedar Point HR: (419) 627-2240
  • Cedar Point offers a great working environment and other benefits (park admission, courtesy tickets, family passes, discounts, etc.).
Cedar Point is a drug-free workplace and performs pre-employment substance abuse testing and background checks and is an EEOC employer.

To Apply


To be considered for this position, please email resume with salary history to: careers@cedarpoint.com. You may fax a resume to 419-627-2163 or mail resume to:

Cedar Point Human Resources
Atten: MMGR33
One Cedar Point Drive
Sandusky Ohio 44870

You may also complete an application at the Human Resources office. HR is open 7 days 8am-5pm)